Wildwoven
Freelance work
Identity & Branding
Adobe Illustrator, Photoshop, Indesign
Brief
To produce a new identity for Wildwoven which is a small business selling handcrafted items made by Mapuche women.
The client wants her new identity to represent the natural, earthy nature of the products.
Outcome
A fresh new identity which represents the client’s ethics and product origin. The logo reflects the dynamic yet softness of the brand which emphasizes the nature of the handcrafted items and are applied on business cards and other branding.
Mood board
After many emails and an introductory Zoom meeting, I decided to create a mood board to pinpoint what kind of identity the clients requires. Using Pinterest allowed me to collaborate with the client so she can add, delete and comment on pins.
Ideation
Brand guidelines
Application
